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Meme coins: WTF are they, how do they work, and are they even legal?

Writer: Mark Sarkadi, MBAMark Sarkadi, MBA

Updated: Feb 22

You can listen to the audio version here:





Have you ever waken up one morning and think, "Damn, I really wish I could turn $5 into $50,000 before lunch and then lose it all by dinner?" If the answer is yes then, congratulations, meme coins are exactly what you’re looking for.


You might have heard some literal kids screaming about a coin named $PEPE or $FART and had no idea what the f*ck they were talking about. Well, unfortunately, this ain't some Fortnite skin or some new DLC in a video game. These are real, tradable cryptocurrencies that you can actually buy—and even create—within seconds. (Finance might be just f*cked beyond the point of no return.)


Collage of meme coins and Haliey Welch, Doge coin, Elon musk, Pepe coin, trump coin

If you want to understand:

🟢 What your nephew is screaming about on his video call

🟢 How your friends are losing their life savings on Discord

🟢 Or if you’re insane enough to dip your toes into this radioactive dumpster fire yourself (Hey, I ain’t judging, game is game)


Then strap in, because I’m about to explain everything you need to know about the wonderous world of toxicity, pure scams, gambling, and the addictive rush of the game called:


💖✨MEME COINS✨💖


But before I turn a licensed meme coin degen out of you and tell you how to launch your own coin let's start from the basics first:


What the hell is a meme coin?

A meme coin is a crypto token with absolutely NO F*CKING PURPOSE, except for one: HYPE. No utility, no roadmap, no team of nerds in Silicon Valley coding up a blockchain revolution. Just memes, degens, and a dream. But here’s the thing: that’s enough. Why? Because people are dumb, reckless, and addicted to gambling. And because money is a joke, and everyone is just trying to win at this giant Ponzi scheme we call life.


born to invest in: Tesla, Nvidia, Apple, Alphabet, Microsoft, Meta, Amazon. Forced to trade: Pepe coin, chill guy coin, SpongeBob coin, hawk tuah coin, fart coin. meme


But if you’re stepping into the meme coin wasteland, you need to speak the language or you’re gonna get scammed, rugged, or worse, laughed at in a Telegram chat by a 12 year old. But don't worry I got you, here’s the raw, unfiltered dictionary of degenerate trading terms so you can at least pretend you know what you’re doing.



📗The crypto meme coin dictionary📗


💀 Degen

Short for “degenerate.” A trader who blindly throws money into meme coins, fully embracing the gambling nature of the market. No research, no plan—just vibes. As funny as it sounds in the community it is more often used as a compliment than an insult.


💎 Diamond hands

Someone who refuses to sell, no matter how hard the price crashes. In meme coin trading, this either makes you a legend or an absolute moron, depending on if the price ever recovers.


🫲 Paper hands

The opposite of diamond hands—someone who sells too early out of fear. Usually mocked by degens who are still holding their bags while the price tanks. The worst slure you can be called in the crypto community


🚨 Rug pull / getting rugged

When the developer of a meme coin sells all their holdings or removes liquidity, causing the price to drop to near zero and leaving everyone else with worthless tokens. The ultimate "f*ck you, thanks for your money" move.


💀 Exit liquidity

The last wave of buyers who buy at the top of a pump, right before the whales and devs dump their bags. If you’re hearing about a meme coin on X, you are probably the exit liquidity.


🎯 Snipers

Trading bots or super-fast traders who buy meme coins instantly at launch to get the lowest price. They sell almost immediately once the price pumps, screwing over slower buyers.


💰 Market cap (MCAP)

The total value of a meme coin (price × supply). Meme coins with low MCAP are called “hidden gems,” while those with high MCAP are called “about to dump.”


👨‍💻 Dev (Developer)

The person who created the meme coin. This could be an experienced coder or some dude in his mom’s basement who clicked a few buttons on Pump.fun. Either way, they control your financial future for as long as they want to.


📊 P&D (Pump & Dump)

A strategy where a token’s price is artificially inflated through hype, only for insiders to sell everything and crash the price. 99% of meme coins follow this pattern.


📢 Shilling

The act of aggressively hyping up a coin on Twitter, Telegram, and Discord to get more buyers in. The more shills, the closer you are to being exit liquidity. (Also my ex roasted me for shilling NFTs, but I was proud of that so jokes on her)


🐋 Whales

Investors who hold massive amounts of a token and can crash or pump the market whenever they want. If they sell, you’re f*cked.


transcendent man animation gif
After reading this dictionary you probably feel like a transcendent being.


Meme coins vs. real cryptos – the difference between gambling and technology


Alright, now that you know the terms, let’s talk about meme coins and how they differ from actual, legitimate cryptocurrencies like Bitcoin, Ethereum, Solana, and XRP. Your grandma, your uncle, or that one annoying friend who still watches mainstream news might tell you:


“crYpTo iS aLl A sCaM.”


And let’s be real—some of it absolutely is. But there’s a huge difference between Bitcoin, which has survived for 15 years and is used as a global store of value, and a meme coin called $FART, which was made in 30 seconds by some kid on Pump.fun.


How crypto bros look ate meme coin bros, guy looking down meme.

But what is the difference exactly?

Meme coins are not real projects. They don’t have any underlying technology, long-term vision, or real-world use case.Their entire existence is built on hype, speculation, and people trying to get rich fast. Unlike meme coins, real cryptos actually do something. They have real use cases, technology, and adoption. I don't want to go into the details of each decent crypto, I am planning on publishing another article where I explain real crypt and their place in finance, but until than here is a quick recap: (or you can just ask your  nephew or your local crypto bro can do that.


Etherum, Bitcoin, XRP, Solana crypto coin logos

🟠 Bitcoin (BTC)

Bitcoin is the godfather and emperor of crypto. It has a fixed supply of 21 million coins, making it scarce and resistant to inflation unlike cash, nobody can just "print more" of it. It’s decentralized, meaning no government or company controls it, and it runs on the most secure computing network on Earth. I am not here to sell you in it, but you can understand that meme coins and Bitcoin are not even in the same universe.


🔵 Ethereum (ETH)

Ethereum lets people build apps and financial systems without banks. It powers DeFi (decentralized finance), NFTs, and Web3 apps, making it the backbone of crypto innovation. Billions of dollars flow through Ethereum daily, and huge companies like Visa and JPMorgan are already using it.


⚫️ XRP (Ripple)

XRP was designed to fix a real financial problem, slow and expensive cross-border payments. Banks and financial institutions use XRP to move millions of dollars in seconds, with fees so low they’re practically non-existent. Unlike Bitcoin, which is fully decentralized, XRP is controlled by Ripple Labs, making it more attractive to banks and regulators.


🟣 Solana (SOL)

Solana is like Ethereum on steroids. It processes 65,000 transactions per second, making it one of the fastest blockchains in existence. Transactions cost fractions of a cent, which is why NFT projects, DeFi platforms, and meme coins all love using it. So basically if meme coins are the chips at a casino than Solana is the cash you buy your chips with.


guy chasing bitcoin over US dollar meme

So, now you get it—Bitcoin, Ethereum, Solana, and XRP are real projects with actual use cases, institutional backing, and a future. Cryptobros and even some hedge funds might argue they are even better than the US Dollar. Meme coins are lottery tickets fun, unpredictable, and mostly worthless in the long run. You’re not “investing” in a meme coin; you’re just playing the casino and hoping you leave with more than you came in with.


That being said not all meme coins are created equal. Dogecoin ($DOGE) and Shiba Inu ($SHIB) actually managed to outlive their meme status. Dogecoin has been around since 2013, got the blessing of Daddy Elon Musk, and is now accepted as payment in some places. We all know that Daddy Elon basically controlls the markets with his tweets and public appearance. As long as he likes $DOGE it has a place to stay even in some serious portfolios.





real Elon Musk tweet about doge taking over the global financial system
Real tweet from Elon Musk our Messiah

So meme coins hold no real value, no technology and most of them don't even hold a decent meme or community, and the main reason is that they are freakishly simple to launch.


But how can you launch a meme coin?


a screenshot from pump.fun on the Bear Bro meme coin in creation
BearBro Coin on pump.fun is live and tradable

Creating a meme coin is so easy that even a fat kid in his mom’s basement with zero coding skills can do it. It is literally easier than setting up a Tinder profile. You don’t need any coding skills, funding, or even a reason for your coin to exist, Pump.fun has automated the entire process, so literally anyone with a Solana wallet and half a brain cell can launch a token in minutes. 


Some dude in his mom’s basement, wearing a stained hoodie and eating leftover pizza, can whip up a new token faster than you can microwave a Hot Pocket. He throws in a funny name, slaps on a stolen AI-generated logo, writes some bullsh*t about diamond hands and generational wealth, and BOOM—his token is live, ready for degens to trade it. It’s not about technology, innovation, or real value. It’s about who can make the dumbest, most viral coin and pump it to the moon before it dies.  To prove you how easy it is I just launched my own meme coin for this deep dive. You can check it out here and lose all your life savings with it, although I wouldn't recommend it.






At this point, you might be wondering:


How the f*ck is this legal?

Why aren't meme coins regulated?


If fat kids in basements can launch meme coins in minutes, then he can rug pull entire communities and vanish, and if Pump.fun is basically a crypto slot machine, why hasn’t anyone shut this down yet? Well, the answer is simple—regulators don’t know what to do with them. And if you are wondering why not world leaders come after them well beacuse they love them. Look no further than Donald Trump. Before getting indicted, he dropped not one, but two meme coins—$TRUMP and $MELANIA. Both coins skyrocketed to billions in market cap. After that they got rugged in good meme coin fashion, and no one cared. Me neither, even I got in just for fun and for gEnErAtIoNaL wEaLtH and wtached them go to almost $0.


Donald trump dancing gif
Daddy Trump after ruging two of his coins.

Meme coins are too new, too fast-moving, and don’t fit into existing financial laws. Traditional regulations cover stocks, bonds, and commodities—assets that have actual governance, rules, and oversight. But meme coins? They’re made for sh*tposting, gambling, and quick flips—not for long-term investment.


On top of that, crypto is decentralized. No single company owns these tokens, no banks handle transactions, and everything moves peer-to-peer, across borders, on the blockchain. Even if regulators wanted to crack down, who the hell do they go after? The kid who launched $ASSCOIN in his bedroom? The anonymous X accounts shilling it? The platform that lets it exist?


This is why meme coins have slipped through the cracks. Regulators focus on big crypto companies, exchanges, and actual financial crimes, but they haven’t touched meme coins yet, or have they?


The Pump.fun lawsuit – a game changer?

That might be changing soon. Pump.fun recently got hit with a federal lawsuit for allegedly making $500 million through unregistered securities. The lawsuit claims that Pump.fun is running a massive pump-and-dump scheme, letting insiders and devs profit at the expense of regular buyers. (YOU DON'T SAY SHERLOCK?!)


surprised Pikachu face gig
My honest reaction

If the courts decide meme coins are securities, it means this entire casino might get shut down—or at least heavily regulated. Pump.fun could be forced to register tokens like stocks, enforce disclosures, and kill the anonymous, instant coin-launching model. This case could be the beginning of regulators stepping in and treating meme coins like actual investments. If that happens, say goodbye to the wild west, and say hello to the SEC breathing down everyone’s necks.



The Hawk Tuah Scandal – A Cautionary Tale to not be F*cking stupid

If you need a real-world example of how messed up this can get, look no further than the Hawk Tuah scandal. In December 2024, the Hawk Tuah chick Haliey Welch launched the $HAWKmeme coin. The coin's value skyrocketed to a market cap of nearly $500 million before crashing over 90% within hours, leaving investors holding the bag.

$HAWK hawk tuha coin project cover
If you spent your life saving on this, you really have to sit down and rethink your life choices.

Investors filed a lawsuit against the creators, alleging insider trading and pump-and dump tactics. Welch denied involvement in any wrongdoing, claiming her team hadn't sold any tokens.  (yeah right, I totally believe her. ) Regardless, the incident highlighted the wild west nature of meme coins and the potential for massive financial losses and she could be the reason the SEC is slowly and as incompetently as they work but starting to crack down on meme coins. Knowing them they will likely shut donw two meme coins by the end of 2065.😄


Should you trade meme coins?

Look, if you’re out here throwing your life savings into a coin named after a girl giving sloppy blowjobs or a f*cking green frog called PEPE, I don’t feel bad for you. You deserve to lose it all. Meme coins are not investments, they’re glorified lottery tickets, and just like the casino, the house always wins.


Sure, you can convince yourself that you have a strategy, just like gamblers swear by their lucky numbers, “foolproof” blackjack methods, or that one slot machine that’s “due” for a win and some might even win big from time to time. But at the end of the day you are rolling the dice


I love trading, investing, and financial stuff so I’m not gonna be the guy telling you not to play. Go ahead, throw a couple $10 or even $100 at it for fun. Hell, maybe you’ll catch a pump and walk away with some extra money. But if you’re out here putting your life savings into a coin named $SPIDERMANOBBAMANIBBA, I can’t help you. in that case what you need is not a financial advisor, but a psychiatrist.

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Bearman Brothers is for informational and entertainment purposes only, nothing here is financial advice. Always do your own research before making investment decisions, and I may hold positions in the stocks or assets discussed. For more information read our privacy policy

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